What is Kids Club CRM?
A CRM for kids clubs replaces the paper Registration Form folder, the "which class is Aisha in?" WhatsApp, and the end-of-term subscription management spreadsheet.
- ✓ Stores parent contact information with all linked children's profiles
- ✓ Tracks each child's active activities, session history, and term enrolment
- ✓ Records all WhatsApp and email communication per family
- ✓ Flags families whose membership is lapsing or whose child has been absent
- ✓ Tracks enquiries and trial session conversions
For growing activity providers, a CRM makes every family feel known, well-organised, and well-communicated with, at scale.
The problems kids club crm solves
Manual workarounds that cost kids clubs businesses hours every week.
No way to know which families haven't re-enrolled for the new term
Without CRM tracking, you discover non-renewals when a previously enrolled child simply doesn't show up. A CRM with renewal flags identifies them 2 weeks before term starts.
Parent contact details spread across paper forms, WhatsApp, and email
Emergency contacts, medical notes, and parent preferences scattered across 3 places is a safety risk and an admin burden. All of it belongs in a centralised family profile.
Converting trial session enquiries to full enrolments
Enquiries arrive from word-of-mouth, social media, and Google. Without a pipeline, many are never followed up. A CRM with HubSpot integration captures every enquiry and automates the follow-up.
Communicating with the right subset of families for a specific activity
A venue change only affects gymnastics families on a Tuesday. Without CRM filtering, you broadcast to everyone. With it, you message exactly the right families.
How Bizzly works
From sign-up to your first paid booking in under 15 minutes.
Choose your industry Launch Pack
Pick the pre-configured template for your industry. Subscription plans, booking calendar, and Stripe payments are already set up, just add your services and rates.
Customer pays first, then books
A customer subscribes or buys a session pack. Stripe processes the payment. Bizzly creates their quota. They can now book sessions up to their limit.
Calendar enforces quota automatically
The booking calendar only shows slots to customers who have available quota. No double-bookings, no unpaid slots, no manual checking, the system handles it.
How Bizzly handles kids club crm
Purpose-built features for kids clubs businesses — not bolted-on workarounds.
Family and child profiles
Each family has a profile with parent contacts, emergency details, and individual child records, including medical notes, activities enrolled, attendance history, and age.
Family-linked child recordsEnrolment and payment status
See at a glance which children are enrolled for the current term, whether their Stripe payment is active, and how many session credits remain.
Real-time enrolment viewHubSpot CRM sync
Connect HubSpot via OAuth in 3 minutes. Every new family is created as a HubSpot contact automatically. Session bookings, Stripe payments, enrolment changes, and WhatsApp messages all log to their HubSpot timeline. Build HubSpot workflows triggered by Bizzly events, trial session completed, first term enrolled, membership lapsed, sibling added.
Full HubSpot integrationEnquiry to enrolment pipeline
Track new family enquiries from first contact through to trial session, term enrolment, and active membership. HubSpot deal stages make the pipeline visible and automated follow-up ensures no enquiry is missed.
Parent enquiry pipelineReal-world use cases
How kids club crm works in practice.
End-of-term re-enrolment campaign
Filter families whose current term ends within 14 days and who haven't renewed. Trigger a HubSpot email sequence with next term dates, early-bird pricing, and a direct registration link.
Trial session to enrolment conversion
A family books a free trial session. Completing the trial triggers a HubSpot workflow, a "loved it?" follow-up email with a discounted first term registration link. Automated and timely.
Activity-specific communication
A venue change only affects Tuesday gymnastics families. Filter by activity and session day. Send a WhatsApp message to exactly those 12 families. No one else.
Sibling expansion campaign
Filter enrolled families with only one child who are within the age range for a second activity. Trigger a HubSpot email about enrolling a sibling with the automatic sibling discount applied.
Kids Club CRM — how Bizzly compares
| Feature | Spreadsheet + manual | Calendly + Stripe | Stripe alone | Bizzly |
|---|---|---|---|---|
| Subscription billing | Manual | Automated | ||
| Booking calendar | Quota-enforced | |||
| Quota enforcement | Built-in | |||
| WhatsApp AI | Included | |||
| Customer portal | Limited | Limited | Full portal | |
| Setup time | Days | Hours | Days | 15 minutes |
Kids Club CRM — FAQs
More Kids Clubs software from Bizzly
Free business guide
How to Start a Kids Club BusinessReady to set up your kids club crm?
Join kids clubs businesses using Bizzly to automate payments, bookings, and client management. 14-day free trial — no card required.