Connect Google Analytics to track how visitors find and use your website.
Where to Find This
Navigate to Services → Integrations tab.
Standard plan or above. On the base plan the Google Analytics card still appears, but instead of a Configure button it shows a Standard Plan Required panel with a View Plans & Upgrade link. Upgrade to Standard or Pro and the Configure button takes its place.
What You'll Learn
With Google Analytics, you can see:
- How many people visit your website
- Where they come from (search, social, direct)
- Which pages they view most
- How long they stay
- What devices they use
What You'll Need
- A Standard or Pro plan
- A Google Analytics 4 (GA4) property
- Your Measurement ID — it starts with
G-and has exactly 10 more characters after it - About 5 minutes to set up
Finding Your Measurement ID
If you don't have a Measurement ID yet:
- Go to analytics.google.com
- Click Admin (gear icon)
- Under Property, click Data Streams
- Select your web stream (or create one)
- Copy the Measurement ID (format: G-XXXXXXXXXX)
Steps
1. Go to Integrations
From your dashboard, navigate to Services → Integrations tab.
2. Find Google Analytics
Locate the Google Analytics card.
3. Click Configure
Click Configure Google Analytics to open the Configure Google Analytics window.
4. Enable Tracking
Switch Enable Google Analytics tracking on. The remaining fields only appear once it's on.
5. Enter Your Measurement ID
In the Google Analytics Measurement ID field, paste your Measurement ID — for example G-ABC1234567.
Important: It must start with
G-followed by exactly 10 letters or numbers. That's the GA4 format. Anything shorter, longer, or an older "UA-" code is rejected with "Invalid Tracking ID format. Should be G-XXXXXXXXXX (e.g., G-ABC1234567)".
6. Add a Name (Optional)
In the Property Name (Optional) field, give it a friendly name like "Main Website Analytics". Leave it blank and it's simply saved as "Google Analytics Property".
7. Save Configuration
Click Save Configuration to activate tracking. The window closes and the card's button changes to Google Analytics Configured in green.
Verifying It Works
After saving:
- Open your website in a new browser tab.
- Go to Google Analytics.
- Click Reports → Realtime.
- You should see yourself as an active visitor.
Tip: It may take a few minutes for the first data to appear.
Visitor Consent
Adding a Measurement ID also switches on a cookie consent banner on your public website. Google Analytics only starts recording once a visitor gives permission — so your visitor numbers count the people who agreed to be measured. If someone rejects analytics, tracking never runs for them.
Tip: To understand what your visitors see and choose, read The Cookie Consent Banner.
What Gets Tracked
Once enabled and a visitor agrees, Google Analytics automatically records:
- Page views
- Session duration
- Traffic sources
- Device and browser information
- Geographic location (approximate)
Disabling Tracking
To turn off analytics without removing your settings:
- Go to Services → Integrations tab and click Google Analytics Configured.
- Switch Enable Google Analytics tracking off.
That's it — there's nothing to save. Switching it off saves straight away and closes the window, and the Measurement ID and Property Name fields disappear.
Your Measurement ID is kept, so switching the toggle back on brings it straight back. If the change can't be saved for any reason, the toggle flicks back on by itself and an error message explains why.
Because switching off saves immediately, don't go looking for a Save button — you've already finished. Reopen the card if you want to check: the toggle will be off.
Troubleshooting
No data appearing?
- Double-check your Measurement ID is correct.
- Wait 24-48 hours for historical reports to populate.
- Use Realtime reports for immediate verification.
Getting "invalid" errors?
- Count the characters:
G-then exactly 10 more.G-ABC1234567is valid;G-ABC123is too short and will be rejected. - Check for extra spaces before or after the ID.
- Older "UA-" codes aren't accepted — you need a GA4 Measurement ID.
No Configure button on the card? Google Analytics is a Standard and Pro feature. On the base plan the card shows a Standard Plan Required panel instead, with a View Plans & Upgrade link.
Need more detailed tracking? Advanced tracking (events, conversions) can be configured directly in Google Analytics.