Sell branded merchandise — t-shirts, hoodies, water bottles and more — straight from your website. Customers add items to a cart and pay by card at checkout, and every order lands in one dashboard for you to fulfil.
Where to Find This
Services → Store
Pro plan feature. The merch store is available on the Pro plan. On other plans the Store screen shows a Pro Plan Required message with a View Plans & Upgrade button instead of the store. You'll also need to have finished the onboarding wizard (through template selection) before the store opens.
The Store at a Glance
The Store screen has three areas, switched with the buttons in the top right:
- Products — your catalog: add, edit and remove the items you sell
- Orders — every paid order, with fulfilment and tracking
- Settings — your store currency, tax handling, the countries you ship to, and your shipping rates
Adding a Product
- 1
Open the Products area and click Add product
On the Products tab, click Add product in the top right. A product editor opens.
- 2
Fill in the details
- Name — for example "Club hoodie"
- Description (optional) — shown on the product card
- Category (optional) — for example "Apparel"
- Status — when editing an existing product, choose Active — shown in the store or Archived — hidden
- 3
Set pricing and shipping
- Base price — entered in your store's currency (for example 18.00)
- Needs shipping — leave on for physical items; turn off for anything that doesn't get posted
By default your prices are treated as tax-inclusive. You can change how tax is handled under Settings — see Tax and Currency below.
- 4
Add images
Add up to 4 images from your media library. The first image appears on the product card and at checkout.
- 5
Add options and stock (optional)
Add options for sizes or colours — for example "Medium / Red". Each option can have its own price (leave blank to use the base price) and its own On sale switch.
Turn on Track stock to give each option an In stock count. An option sells out at 0, and an empty box counts as 0. With tracking off, options never sell out.
- 6
Create the product
Click Create product (or Save changes when editing). It appears in your catalog list straight away.
A product with no options simply sells at its base price and is always in stock. Add options only when you need per-size or per-colour pricing and stock.
Editing and Removing Products
In the catalog list, each product shows its price, stock summary and status. Click Edit to change it, or the trash icon to delete it. Deleting removes the product and its options from your store — past orders keep their history.
Putting the Store on Your Website
Your catalog only shows to customers once you add the store to a page in the Website Editor.
- 1
Open the Website Editor and edit a page
Add a new page for your shop, or open an existing one.
- 2
Add the Product Grid component
In the components panel, open the Commerce section and drag the Product Grid onto the page. It shows your active products with an Add to cart button on each.
- 3
Publish
Save and publish the page. The Product Grid includes a floating cart button that appears in the bottom-right once a customer adds an item — they open it to review their cart and go to checkout, so you don't need to add a separate cart.
If you haven't added any products yet, the Product Grid shows placeholders while you build your catalog. Add at least one Active product for it to fill in.
How Customers Buy
- Customers choose an option (if the product has any), set a quantity, and click Add to cart.
- They open the floating cart, review the subtotal, and click Checkout.
- Shipping is chosen at checkout, and payment is taken securely by card.
- After paying they return to your page with an Order confirmed message, and a receipt is emailed to them.
Customers don't need an account to buy — checkout works for guests.
That floating button is the same basket the rest of your website uses: a customer can hold a season of classes, your joining fee and a hoodie in it and pay for the lot in one checkout. It appears on any published page once something has been added, so a page with no Product Grid on it still has somewhere to put a purchase.
Two things follow from that. A basket holding only shop items stays guest-friendly exactly as described above; add a class or a membership and the basket asks the customer to sign in first, because those are recorded against an account. And merchandise bought in a mixed basket still becomes an ordinary store order — same stock handling, same shipping, same dispatch emails, and it appears in your orders list as usual. See How the Basket and Checkout Work.
Shipping Settings
Open the Settings area to control delivery:
- Ship to countries — two-letter country codes, comma-separated (for example
GB, IE). Customers can only enter shipping addresses in these countries. - Flat shipping rates — add up to 5 named rates (for example "Standard delivery"), each with a price. Customers pick one at checkout whenever their cart contains an item that needs shipping.
If you add no rates, checkout still collects the delivery address but charges no shipping. Click Save settings when you're done.
Tax and Currency
The Settings area also shows your store currency and lets you choose how tax is handled.
Store currency
Your store currency is taken from your connected Stripe account and shown at the bottom of Settings (for example, "Store currency: GBP (£)"). Every product, shipping and order amount uses it. To change it, change the currency on your Stripe account.
Tax handling
Use the Tax handling dropdown to pick one of:
- Prices include tax — nothing added at checkout (the default) — your prices already include any tax you owe, so nothing extra is added at checkout.
- No tax handling — no tax is calculated or shown. Use this only if you're not required to charge tax.
- Stripe Tax — calculate automatically at checkout — Stripe works out the tax from the buyer's address and itemises it on their receipt and invoice. Your prices are still treated as tax-inclusive.
Stripe Tax must be switched on in your own Stripe account (Dashboard → Settings → Tax), with your tax registrations added. Until it is, checkout fails with a Stripe error.
Click Save settings after changing either option.
Managing Orders
The Orders area lists every paid order — newest first — with the customer, total and status. Use the status dropdown and the search box (customer name or tracking) to narrow the list.
Click View on an order to see the items, shipping address and totals, and to update fulfilment:
- Set a new status — Fulfilled, Shipped or Delivered
- Add a tracking number and tracking URL so the customer can follow their parcel
- Click Save
Order statuses you'll see are Paid, Awaiting stock, Fulfilled, Shipped, Delivered, Cancelled and Refunded.
Cancelling an Order
On a paid, awaiting-stock or fulfilled order you'll see a Cancel button (on the row or inside the order). Cancelling lets you:
- Refund the customer to their card (tick the refund box — shown for card-paid orders)
- Add an optional reason kept on the order
Tracked stock is returned when you cancel.
Very occasionally an order can be cancelled successfully while the card refund doesn't go through. When that happens the order still shows as Cancelled, but it also carries a red "Refund failed — issue in Stripe" badge — in the status column of the list and at the top of the order. Hovering the badge shows the reason.
That badge is your prompt to issue the refund by hand from your Stripe Dashboard. Once it lands, the order flips to Refunded and the badge disappears on its own.
Fulfilling with Veeqo (optional)
Prefer to let a warehouse tool handle stock, order picking and shipping labels? You can connect Veeqo and switch chosen products over to it — everything else stays on Manual fulfilment, where you pack and post orders yourself and manage stock and tracking right here in the Store.
See Fulfilling Store Orders with Veeqo for the full setup.
Tips
- Start with one or two products and a single shipping rate, then expand once orders are flowing.
- Keep the first product image clean and square — it's the one customers see on the card and at checkout.
- Archive seasonal products instead of deleting them, so their order history stays intact and you can bring them back later.