Where to find this:
Services → Website → SEO Settings → Business Information sub-tab
Selecting the right business category helps search engines show your business for relevant searches.
Why Categories Matter
Your business category informs search engines about:
- The type of business you are
- Relevant searches for your business
- How to display your information
- What details to show customers
Available Categories
The Business Type (Schema.org) dropdown offers these options. Choose the one that best describes your business:
Steps
1. Open SEO Settings
Navigate to Services → Website → SEO Settings.
2. Open Business Information
Click on the Business Information sub-tab.
3. Find Business Type
Scroll to the Business Type (Schema.org) dropdown.
4. Select Your Category
Choose the option that best matches your business.
5. Save Your Changes
Click Save Changes at the bottom of the screen.
What Comes With Your Category
Whichever option you pick, the same extra details are available further down the screen:
- Price Range — a rough price band from $ (budget-friendly) to $$$$ (luxury)
- Payment Methods Accepted — tick the ones you take, such as cash, card, Apple Pay or PayPal
- Opening Hours — the days and times you're open
- Service Areas — the places you cover
- Frequently Asked Questions — common questions search engines can show with your listing
Tips for Choosing
Be specific:
If you run a salon, choose Beauty Services (Salon, Barbershop, Spa) rather than Local Business (General).
Think about how you're listed elsewhere:
Pick the option closest to the category you use on Google and other directories, so you're described consistently.
Think like a customer:
Consider what someone would search for to find your services.
Service Areas
You can also list the places you operate in:
- Go to the Service Areas card in Business Information.
- Click Add Service Area and type a city or region. The web address for it fills in automatically.
- Click Save Changes.
Each area gets its own page on your site at /areas/ followed by that area's name, built from your Home page.
Example service areas:
- Manchester
- North London
- Surrey
- Birmingham
Updating Your Category
You can change your category anytime:
- Go to Services → Website → SEO Settings → Business Information sub-tab.
- Select a new option.
- Click Save Changes.
Changes take effect immediately, but search engines may take time to update their results.