Glofox Pricing 2026: What ABC Glofox Actually Costs (Tiers, Fees and Add-Ons)

What ABC Glofox Is, and Why Its Price Is So Hard to Find

Glofox — now ABC Glofox, following its acquisition by ABC Fitness — is management software for boutique fitness: yoga and Pilates studios, HIIT and barre, spin, boxing, martial arts and small gym groups. It runs the timetable, membership billing, check-in, the retail till and a member mobile app, and at its higher tiers it gives multi-site groups genuine franchise tooling. It sits inside ABC Fitness, one of the larger club software groups, and is used by boutique chains as well as single studios. This is a serious product.

What it does not do is tell you what it costs. The pricing page carries one line — plans starting at $99 per month — then four tiers, every one showing a Request Pricing button instead of a number. Everything below is either that published headline, the tier contents Glofox itself lists, or figures reported by operators and third-party sites as of July 2026. Reported is not confirmed. Use the ranges to walk into a sales call knowing what to expect, then get your own quote in writing.

How Glofox Pricing Actually Works

1. Tiers gate features, not member count

Essential covers booking, member management, payments, payroll, reporting and the standard member app. Boost adds lead capture, advanced reporting, retail products, e-agreements and communications. Elite adds the custom branded app, app localisation, bulk multi-location configuration and automated sales engagement. Enterprise is quoted individually. So the branded member app — the thing most studios say they want Glofox for — sits two tiers above entry, and your number depends on your negotiation rather than a rate card.

2. Processing, setup, contract and add-ons sit outside the tier

Card processing runs at ordinary rates, and operators report a Glofox platform surcharge layered on top of them. Setup, migration and training are reported as separate one-off fees. Quarterly pre-payment or an annual commitment is reported as standard on the higher tiers. And the marketing automation most studios eventually want is a sibling ABC product, quoted on its own. Those four lines are how a reported $200 base becomes a bill past $600.

Glofox Tiers and Reported Prices (July 2026)

Sources disagree on the exact bands, which is what you would expect when nothing is published — the ranges come from operators comparing invoices, not a rate card. Figures are in US dollars; Glofox bills in local currency across many countries.

What Each Tier Includes

Read down the branded-app row. A member app carrying your own name and icon in the App Store rather than Glofox's is the strongest single reason boutique studios choose this platform, and it lives at Elite — on reported figures, roughly double the Essential price for the same core booking and billing engine. Whether that is worth it depends on whether your members would actually install a studio-branded app, which a busy 300-member timetable often would and a 60-member studio often would not. The API row matters too: programmatic access is reported at Enterprise only. And no tier includes a website builder.

The Costs That Sit Outside the Quote

Nothing here is undisclosed in a legal sense — it is in contracts, and sales will confirm it if you ask. The problem is that you have to know to ask.

The reported transaction surcharge, and why it dwarfs the tier

This is the biggest number in the comparison and the least visible. Third-party breakdowns and operator reports describe a Glofox platform fee of around 2.9% + $0.30 applied on top of standard card processing rather than in place of it, with bank debits via GoCardless at around 1%. On $18,000 a month of membership payments, that is roughly $590 — around three times a Boost subscription, for moving money you were going to move anyway. We cannot state as fact that it applies to your contract, because Glofox does not publish it. We can say it is the first thing to put in writing, phrased as a total effective rate on a single membership payment.

Setup, contract, exit and renewal

Implementation and training fees are widely reported and never quoted publicly; one third-party cost audit suggests budgeting roughly 35% above the base subscription in year one. Quarterly pre-payment is reported as standard on higher tiers, annual minimums are commonly described, and cancellation charges are not published anywhere. Reviewers also report that payments run through a Stripe account Glofox manages on your behalf rather than one you own — which, if it matches your contract, means saved member card details may not transfer elsewhere. Renewal is the other recurring theme, and it is a billing complaint rather than a product one: a frequently cited G2 review from December 2024 describes a 70% price increase with, in the reviewer's words, no added value and insufficient notice to find a replacement, and similar accounts appear on Capterra and Trustpilot. Reported scores diverge accordingly — around 4.5 on G2 and 4.4 on Capterra against around 3.6 on Trustpilot. Unhappy customers write more reviews, so weight that appropriately; but a written cap on increases and a notice period cost nothing to ask for.

Worked Example: A 180-Member Boutique Studio

One site, 180 active members averaging $100 a month, so around $18,000 of monthly card volume across roughly 220 payments. Reminders and cancellation notices by text. Advanced reporting and retail wanted, so the Boost tier. No branded app yet.

Read it from the bottom up. The $590 of standard card processing is not really a software cost — it goes to the networks and the processor whatever platform you run. Strip it out and roughly $900 a month is attributable to Glofox and the things it does not include, against a $99 headline. Notice where that $900 sits: the subscription is $200 of it, and the reported surcharge is $590 — nearly two-thirds, and the line least likely to have come up on the call. Move to Elite for the branded app and the subscription roughly doubles on reported figures, taking the all-in past $1,600. Add a sibling ABC product for marketing or coaching and it moves again. This is what people mean when they say Glofox runs $200-something and then find themselves paying $600 or more: the tier was never the bill.

When Glofox Is Worth Its Price

None of the above makes Glofox a bad product. For the right studio it is money well spent, and it does several things Bizzly does not do at all.

• You want a branded app in the App Store. A white-label member app with your own name and icon, bundled at Elite rather than sold as a separate build, is the genuine headline feature. Bizzly has no native app of any kind.
• You run multiple sites or a franchise. Bulk multi-location configuration, network-wide reporting and royalty workflows come from a decade with franchise networks. Bizzly supports multiple sites but has no royalty tooling at all.
• You need door access, kiosk check-in or a till. Integrated entry, kiosks, retail point of sale and attaching a purchase to a member's account are core Glofox territory. Bizzly sells merchandise online on Pro, but has no counter, no terminal and no door hardware.
• You want ClassPass or Gympass volume. Aggregator integrations bring members Bizzly cannot. Real distribution, worth a fee if it fills off-peak classes.
• You use ABC products, or pay instructors by class. ABC Trainerize and the rest of the ABC Fitness family sit in the same ecosystem, and payroll and pay-rate handling is listed from the entry tier.

If three or more of those describe your studio, buy Glofox — negotiate hard on term and transaction rate, but buy it. The alternative below will not replace it.

Where Bizzly Fits

Bizzly is not a club-floor operations system and does not pretend to be. It is a flat-fee platform for service businesses that sell bookings, memberships and course blocks — £19 to £49 a month whatever your member count, billed in your own currency, with no platform surcharge on transactions, no per-booking fee, no setup fee and no minimum term.

1. Your website is in the product, not next to it

Glofox has no website builder at any tier, so your brand lives on a Squarespace or WordPress subscription and your bookings live somewhere else. Bizzly includes a fully flexible drag-and-drop editor on every plan, including the £19 Base tier. The whole public site is editable page by page — timetables, class descriptions, instructor bios, a challenge landing page, a blog — and you drop in the booking calendar, the timetable, membership plan pricing, testimonials, forms, a shop with a cart and the entire customer portal as components rather than embedding a widget. Styling reaches individual elements through a raw CSS inspector, with a global theme and your own colours, a media library, per-page SEO with a search-result preview, page snapshots you can roll back to, and AI tools that draft or refine a page from a prompt. Two honest bounds: the editor is a desktop tool, and there is no custom code injection. On Pro the site runs on your own domain with branded email.

2. Memberships and term or season billing, side by side

Glofox does memberships and class packs well — that should be said plainly. What Bizzly adds is the other billing model running alongside them: rolling monthly plans with booking quotas, prepaid session packs with expiry dates, and term, block or season billing for a six-week beginners' course, a twelve-week transformation challenge, a school-term junior programme or a holiday camp sold whole or per day. Someone joining a block in week four is pro-rated automatically, and capacity is held while they are at the checkout so a block cannot oversell. Season subscriptions auto-roll members into the next season, billed natively through Stripe, with the cancellation policy you choose — end of billing period, a notice period, or the end of the season. That is the difference between the software doing the arithmetic and you doing it in a spreadsheet every term.

3. Billing and booking are one system

Bizzly's booking quotas are payment-gated. A member can only book what their active plan, pack or credits actually cover, and if a payment lapses new bookings are blocked automatically — no reconciling the class register against a payments report at month end. Each plan carries its own booking rules: how far ahead members may book, how close to the class start, and how much notice they must give to cancel. Members reschedule themselves by cancelling and rebooking from the portal inside that window, with the credit returned automatically; staff can also move a booking or reschedule a whole session by dragging the calendar. For an unlimited-versus-eight-classes structure, that gate is the most useful thing in the product.

4. A WhatsApp AI assistant, in the plan

From the Standard plan at £29/month, Bizzly includes a WhatsApp AI assistant that checks live availability including recurring class slots, books and cancels, suggests alternative times, joins members to a waitlist and checks their position, answers questions about their account, subscription and invoices, raises support tickets and answers business questions from your own knowledge base — around the clock, with the member verified by one-time code first. Messages come from a plan allowance, 500 a month on Standard and 2,000 on Pro, not a per-message meter. Glofox has no equivalent; its AI is reported to be limited to churn prediction and tagging.

Alongside those: attendance registers with Present, Late and Absent marking, a note per mark and a printable sheet; waitlists that offer a freed place to the next member with a time-limited claim link; free trial classes as a bookable service; client profiles holding several people under one payer, with custom fields that gate eligibility by age band or level; automated confirmations plus 24-hour email reminders, and SMS reminders from Standard; failed-payment dunning; online classes through Google Meet with links sent automatically; discount codes through Stripe promotion codes; review requests by SMS magic link that publish straight to your site; HubSpot CRM sync; a calendar synced with Google Calendar; and custom staff roles with a read and write permission matrix.

What Bizzly does not do

These are real gaps, not caveats. There is no native mobile app of any kind, branded or otherwise — Bizzly is a responsive web app, weaker than a branded icon on a member's home screen. There is no door access control, no check-in kiosk and no POS or card terminal, so an unstaffed or counter-led site is not covered. There is no on-demand video library and no ClassPass or Gympass integration, so Bizzly will not bring you a single new member — you drive your own traffic. There is no instructor payroll or commission tracking, and no franchise or royalty management. Digital waivers are custom registration forms rather than e-signed agreements. And there is no per-client progress journal — you can save a note against each attendance mark and hold standing information in custom profile fields, but that is not a training log.

Two things worth stating precisely rather than filing as gaps. Discounts exist and run through Stripe promotion codes — that is also how a sibling or family discount is applied, as a code on the second member rather than something detected automatically at checkout. And members do reschedule themselves: they reschedule by cancelling and rebooking from the portal inside the notice window, with the credit returned automatically, rather than dragging a booking to a new slot in one move. Staff can move a booking or a whole session directly.

Verdict

Glofox is a capable platform with a pricing problem. The software earns its reviews — the branded app is genuinely good, franchise tooling is deep, and operators consistently say recurring billing runs reliably once configured. If you need a white-label app, door access, a retail till and multi-site management in one system, there is no cheap way to replicate that. What you cannot do is evaluate it before committing: no published tier price, no self-serve trial, no published transaction rate, no published setup fee, no published cancellation terms, and reported quarterly or annual pre-payment, so the first reversible moment arrives after signing. Our single-site example lands near $1,490/month all-in — about $900 of it attributable to Glofox and the website it does not include, against a $99 headline. That is not disqualifying. It argues for getting the full number in writing first.

For a boutique studio that mainly needs a website, class booking, memberships and course or season billing that behaves, the flat alternative is a simpler purchase: £19 to £49 a month published openly, no surcharge on transactions, no setup fee, no contract, a 14-day trial with no card, a website builder on every plan, two billing models side by side, payment-gated quotas and a WhatsApp AI assistant already in the price. See how Bizzly handles studios on the fitness industry page, compare the wider field in TeamUp vs Glofox vs Bizzly, read how to run a subscription fitness business, or check current plans on the pricing page.