Choosing Software for a Beauty or Aesthetics Business
Beauty business software has become a crowded market. Fresha dominates with its free plan and huge consumer marketplace. Timely has built a loyal following among hairdressers and salon owners. And newer platforms like Bizzly offer a different model entirely: flat monthly pricing with subscription billing built in.
This guide compares these three platforms for beauty professionals in the UK. But not every beauty business looks the same. A high street salon with walk-in traffic and a till has different needs to a mobile beautician, a small nail bar, or an aesthetics practitioner offering treatments like 3D liposuction, semi-permanent makeup, or dermal fillers. We cover who each tool actually suits, and what it really costs when you factor in transaction fees and commissions. All data was gathered from public pricing pages in March 2026.
What Matters for Beauty Businesses
Transparent pricing that scales
The headline price is rarely the whole story. Fresha is free but charges per transaction and per marketplace booking. Timely charges per staff member plus transaction fees. Bizzly charges a flat monthly fee with no transaction fees on top. Think about your volume of bookings and team size, then calculate the total monthly cost for each option.
Online booking that reduces admin
Clients expect to book at 10pm from their phone. All three platforms handle this well. The difference is where clients find you: Fresha has a marketplace where consumers search for salons nearby. Timely and Bizzly rely on your own marketing to drive traffic to your booking page.
Client management and consultation forms
Storing client preferences, treatment history, patch test records, and consultation forms is essential for beauty businesses. This is where Timely excels. Fresha covers the basics. Bizzly handles client records and booking history but does not have beauty-specific consultation form templates.
In-salon payments vs online-only
This is where beauty businesses split into two camps. A salon with a reception desk and walk-in traffic needs a POS system or card reader. Fresha and Timely both offer their own payment terminals. But a mobile beautician, a small nail bar that takes bookings in advance, or an aesthetics practitioner running a treatment room does not need a till. These businesses take payment online when the client books, or after the appointment via an invoice link. Bizzly handles online payments through Stripe and does not offer a physical card reader. That is a gap for salons, but irrelevant for appointment-only businesses.
A web presence
Bizzly includes a full website builder. Timely gives you a mini website. Fresha gives you a profile on its marketplace. If you want a standalone website with your own branding and domain, only Bizzly covers this without a separate tool.
Feature Comparison
Beauty Salon Software: Feature Comparison
| Feature | Bizzly | Fresha | Timely |
|---|---|---|---|
| Custom website builder | Mini website | ||
| Online booking | |||
| Subscription billing | Limited | ||
| One-off payments | |||
| POS / in-salon payments | |||
| Client management | (HubSpot CRM) | ||
| Client photos and documents | Elevate plan+ | ||
| Automated reminders | |||
| Intake / contact forms | (HubSpot Forms) | ||
| SMS marketing campaigns | Elevate plan+ | ||
| WhatsApp AI agent | |||
| Review management | Basic | ||
| Inventory / stock management | |||
| Digital consultation forms | Via HubSpot Forms | Elevate plan+ | |
| Google Calendar sync | |||
| Mobile app | Web app | ||
| Consumer marketplace | |||
| Monthly subscription fee | Free + fees | ||
| Per-booking commission | 20% new clients | ||
| Per-staff pricing | |||
| UK pricing (GBP) | |||
| Free trial | Free plan |
Platform Reviews
Bizzly
Best for: Mobile beauticians, small nail bars, and aesthetics practitioners who work by appointment and do not need a POS system.
Bizzly is not salon management software. It does not have a POS system, a till integration, or walk-in management. If you run a busy high street salon with reception staff and a card machine on the counter, Fresha or Timely is a better fit.
Where Bizzly works well is for appointment-only beauty businesses. A mobile nail technician. A small studio offering 3D liposuction treatments. A semi-permanent makeup artist working from a home studio. An aesthetics practitioner offering dermal fillers and skin treatments. These businesses take bookings online, collect payment via Stripe when the client books or after the session, and do not need a till. For this type of business, the lack of POS is not a gap. It is simply not relevant.
The pricing model is flat: £19 to £49/month with no transaction fees on top and no per-booking commissions. You know exactly what you will pay each month regardless of how many bookings you take.
Subscription billing is a genuine differentiator. If you offer monthly treatment packages (say, “Monthly facial, £60/month” or “Lash fills, 3 sessions/month, £90”), Bizzly handles the recurring billing and booking quotas automatically. Neither Fresha nor Timely offer this in the same way.
The website builder means you do not need a separate Wix or Squarespace subscription. The Standard plan includes 3 calendars, which covers a small team or multiple treatment types. The WhatsApp AI agent on Standard and Pro plans answers booking enquiries around the clock.
The gaps: no inventory management, no consultation form templates, and no consumer marketplace to drive new client discovery. If stock tracking is central to how you work, Fresha or Timely are stronger on that specific feature.
- Pricing: £19 to £49/month flat. No transaction fees. 14-day free trial.
- Strengths: Predictable flat pricing, subscription billing, website builder, WhatsApp AI, HubSpot CRM integration, no POS needed for appointment-only businesses
- Limitations: No POS (not suitable for walk-in salons), no inventory, no consultation forms, no consumer marketplace
Fresha
Best for: Salons and multi-staff businesses that want free scheduling, POS, and exposure through a consumer marketplace.
Fresha is the most widely used salon booking platform globally. The proposition is straightforward: scheduling is free, forever. There is no monthly subscription. You pay 2.19% + 20p per card payment processed through Fresha, and a 20% commission on the first appointment from clients who discover you through the Fresha marketplace.
The marketplace is Fresha's biggest advantage. Millions of consumers search for salons on Fresha. If you are in a competitive area, marketplace visibility can bring in clients you would never have reached through your own marketing. But that 20% commission on the first appointment adds up. If you get 20 new marketplace clients in a month averaging £50 per appointment, that is £200 in commission fees.
Beyond scheduling, Fresha includes client management, POS features, basic inventory tracking, and email marketing. The mobile app is well-designed and supports both salon owners and staff.
The trade-offs: limited customisation, no website builder (you get a Fresha profile page, not your own site), and limited subscription billing. Fresha works best as the centre of your booking workflow, but you are operating inside Fresha's ecosystem rather than building your own branded presence.
- Pricing: Free scheduling. 2.19% + 20p per card payment. 20% marketplace commission on first new client booking.
- Strengths: Free scheduling, large consumer marketplace, POS, mobile app, inventory tracking
- Limitations: Marketplace commission, limited branding, no website builder, limited subscription billing
Timely
Best for: Salons and therapists who want purpose-built salon software with strong client management.
Timely is designed for hair and beauty professionals. It shows in the details: consultation forms, client photos and documents, POS integration with Timely's own card reader, seniority-based pricing tiers for staff, and a waitlist feature to fill cancellations.
Pricing is per staff member per month, starting at £22/month for the Build plan. This is competitive for solo practitioners but gets expensive for teams. A salon with 4 staff on the Innovate plan pays £156/month (4 x £39), plus transaction fees on every card payment (1.59% + 5p in person, 1.95% + 20p online). That total can exceed £200/month when you include payment processing.
SMS is included in each plan (100 to 300 per month depending on tier), and the Elevate and Innovate plans add targeted SMS campaigns and automated follow-ups. The 14-day free trial lets you test the full feature set.
Timely does not include a full website builder (only a mini booking website), has no subscription billing for monthly packages, and has no consumer marketplace to drive new clients. You are paying for a specialist tool that excels at the day-to-day running of a salon.
- Pricing: Build £22/staff/month, Elevate £34/staff/month, Innovate £39/staff/month. Plus transaction fees. 14-day free trial.
- Strengths: Consultation forms, client photos, POS, seniority pricing, waitlist, salon-specific features
- Limitations: Per-staff pricing scales up quickly, transaction fees on top, no subscription billing, no full website builder
Pricing Comparison
Beauty salon software pricing is deceptive. The monthly fee is only part of the picture. Here is what each platform costs for a solo therapist taking 100 card payments averaging £40 each per month (£4,000 monthly card revenue):
- Bizzly Standard: £29/month flat. Stripe fees (1.5% + 20p per transaction) are separate and go directly to Stripe, not Bizzly. Total Bizzly cost: £29.
- Fresha: £0/month + card processing (2.19% + 20p per payment = £107.60/month on 100 payments). Plus marketplace commission on new client bookings.
- Timely Build: £22/month + card processing (1.59% + 5p per in-person payment = £68.60/month on 100 payments). Total: approximately £90.60.
| Item | Estimated Cost | Notes |
|---|---|---|
| Bizzly | £19 to £49/month | Base £19, Standard £29, Pro £49. Flat monthly fee. No per-booking fees. 14-day free trial. |
| Fresha | Free + transaction fees | Free for scheduling and calendar. 2.19% + 20p per card payment. 20% commission on first appointment from marketplace-sourced new clients. |
| Timely | £22 to £39/staff/month | Build £22, Elevate £34, Innovate £39 per staff member/month. Transaction fees on payments: in-person 1.59% + 5p, online 1.95% + 20p. 14-day free trial. |
How to Choose
You are a mobile beautician or work from a home studio
You do not need a POS system. You need online booking, a professional website, and a way to take payment when clients book. Bizzly covers all three for £19 to £29/month with no transaction fees on top. If you also want recurring subscription packages for regular clients, Bizzly is the only platform here that handles that natively. Fresha is worth considering if the marketplace would bring you new clients in your area.
You run a small nail bar or aesthetics studio
If clients book in advance and pay online or via invoice (not at a till), you do not need salon POS software. Bizzly fits this model well. Create your website, set up booking calendars for each treatment type, and let clients pay through Stripe. For businesses offering treatments like 3D liposuction, dermal fillers, or semi-permanent makeup, the subscription billing feature lets you package treatment courses into monthly plans.
You run a salon with a reception desk and walk-in traffic
You need POS. Fresha and Timely both provide it. Bizzly does not. Per-staff pricing is £117/month before transaction fees. Bizzly Standard at £29/month includes 3 calendars but does not have POS. Fresha's free scheduling with POS is the most cost-effective option for salons that need walk-in payment handling.
New client acquisition is your priority
Fresha is the clear winner here. The marketplace puts your salon in front of millions of consumers searching for beauty services. No other platform in this comparison offers anything equivalent. The 20% commission on the first booking is the cost of that acquisition.
You want to sell monthly treatment packages
Bizzly is the only platform here with proper subscription billing and booking quotas. If your business model includes clients paying £80/month for a set number of treatments, Bizzly handles the billing and allocation automatically.
Frequently Asked Questions
Is Fresha really free for salons?
What is the best salon booking software in the UK?
Should I use per-staff pricing or flat monthly pricing?
Can I offer subscription packages to salon clients?
Do I need a separate website if I use salon software?
What are Fresha marketplace fees?
Does Timely charge transaction fees on top of the monthly subscription?
Summary
There is no single best beauty software. Fresha offers unmatched marketplace reach at no monthly cost and POS for salons. Timely is the most feature-complete specialist tool for daily salon operations. Bizzly is not salon software. It is for the growing number of beauty professionals who work by appointment only: mobile beauticians, small nail bars, aesthetics practitioners, and home studio operators. For these businesses, the combination of a website, flat monthly pricing, and subscription billing is more useful than a POS system they would never switch on.
To see how Bizzly works for beauty businesses, visit the beauty salon industry page or compare plans on the pricing page.